Headline prices, hidden extras and what a package costs across its whole term.
One bill is a single number and a payment date. The other is the same amount spread across six lines, four of…
6 min read
Two neighbours order the same package in the same month. One pays nothing to get connected and the other pays a three-figure…
6 min read
One comparison table lists a monthly price for each package. The other lists a monthly price and a router charge. A household…
6 min read
Two households order broadband on the same afternoon. One picks the offer with the smallest number on the sales page and feels…
6 min read
One household can recite its broadband price from memory. Another cannot, even though it signed up around the same time. The difference…
6 min read
One household buys three services separately and negotiates each one in turn. The other buys a single bundle and negotiates once. The…
6 min read
One provider quotes a monthly price and nothing else. Another quotes a monthly price, a router charge and a speed guarantee. A…
6 min read
